Last year has been a great year for animated video marketing and even in this year 2018, video marketing has managed to keep its place as the best technique for gaining attention for any campaign. Businesses are finding new and innovative ways to market videos to reach out to their potential customers. As we all know that videos stand out exponentially on social media platform, giving the consumers a quick overview of what your product is about instead of overwhelming them with a huge amount of content such as a blog or an article. Here are a few things you should keep in mind while creating an animated video marketing campaign that’s helpful for your business.
KNOWING YOUR AUDIENCE
Whenever you are creating an animated video marketing campaign, it’s important to know your audience, their preferences or from where do they belong. Just as social media tweets and posts are always thought through to reach out to your friends and family, think about your consumers as to what they would like to see and what their interests are. Keeping in mind these things, schedule your post relevant to the country your consumers belong to and keep the animation relevant to their preference.
KEEP IT BRIEF AND SHORT
Animated video marketing is really about gaining attention. You are not creating a movie that is supposed to be long and descriptive. Keep it short and brief, take 20 to 30 seconds describing the story and the rest 60 seconds to describe your product. With this strategy, your consumers will not get bored and will still be interested enough to complete the product video and hopefully generate you a lead, turning your potential customer to a valid one.
CALL TO ACTION
One most common mistake almost every marketer makes is that they lack the call to action button while creating an animated video marketing strategy. How are you going to keep the consumer hooked until the end of the video? It’s not something you should just leave out of your campaign. A proper call to action inventory in your video is surely going to bring you tons of business. Because they are specifically implemented to click in the consumer’s minds. So, leaving it out of your animated video marketing can possibly cause hinderance but the probability of it is very low. Then again why risk it!
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