PREDICTIONS FOR THE FUTURE OF ANIMATED VIDEO MARKETING

Animated video marketing is the best way to gain attention and increase your engagement rate of visitors on your website. As a result of these benefits, it has been becoming a powerful tool in the digital marketing campaigns. Videos are also beneficial to conserving your visitors time and effort and startups can use it to explain their cause or product more briefly.

You might think affordable, top-quality, computer illustrated animation and graphics are a thing of the future. Well, the future is now! Here are a few tips you can keep in mind before creating your animated video marketing.

DECLINE OF WHITEBOARD ANIMATION

Whiteboard animation and 3D whiteboard animations have been used a lot over the past few years but over the time their popularity has started to decline at an extremely shocking rate. With the current advancement in the technological field, people demand something creative in their videos. Not just a simple storyboard created on a whiteboard. The demand of whiteboard animation is still a little bit on the average side, but if you’re willing to use it as a part of your animated video marketing campaign it’s better to look ahead and choose your product budget wisely.

THE RISE OF 3D ANIMATION

Now whiteboard animation may have been the king of the past but the 3D animation is ruling all of the social platforms and no doubt it is the best type of animation you can use for animated video marketing campaign. With the current increase in technology, 3D animation is sure to be the top contender in video marketing and if you run a business that needs to increase its sales at an exponential rate, I will definitely recommend 3D animation for you.

DESIGN FOR MOBILE VIEWS

We all know that most of the people on any social media platform are always scrolling on their mobile phones with their attention diverted. So, for your video to be noticed, you have to come up with the perfect design view of your video for your consumer’s cell phones. Make the text bigger and bolder, the quality to be supported in such a way that it can run in any handheld device, and with these tiny little tweaks you will see that your animated video marketing will bring you more business from handheld devices and more than the traffic on your official website.

These were few of the tips that I thought might help you with the future of your animated video marketing campaign and will be really helpful if you haven’t started it. Make sure to follow these few tips and the results would vary from time to time but it will never provide loss to your product!