Animated video marketing has been on the rise since the start of the year 2018. Why? because video marketing offers you a great way to get ROI (return on investment). But if you have no idea about video marketing, you came to the right place! So let’s talk about the types of video marketing and their benefits. Now there are several types of video marketing, but I’ll define 3 of the best types of animated videos that you can use to market your product.
Explainer Videos
Explainer videos are the type of videos in which you can explain in depth about the necessity of your product or what you are offering. The more in-depth the explanation, the more interesting the video. The perk of an explainer video is that it can be used in any way from animated characters to a simple text defined. Video making it a great choice for animated video marketing campaigns. If we talk about the benefits of explainer videos, they can be used in real estate firms and product explainers such as a do it yourself (DIY) video.
Whiteboard Animation Videos
Whiteboard animated videos are a really great attention grabbers. They are particularly the same as explainer videos with a hint of animation. it’s more widely appreciated if you use this type of animation explaining a simple product. It can be of great use to your business making and is perfect for your animated video marketing strategy and more specifically it takes a low budget to create. For example a whiteboard animated video of your product costs less and is more efficient in grabbing the attention of your consumers.
2D Animated Videos
Ever since the creation of 2D animation, this concept has widely been used and is probably the best way to market your product because no matter what the age, people are attracted towards animated videos. The human mind can store up to 80% of visual data as compared to verbal. When a person’s mind encounters a visual animation, it finds that to be intriguing and a person would be pushed to watch what it has to say. Implementing 2D animation into your animated video marketing campaign is no doubt a great way to gain attention.
These are probably the best few types of videos you can use for your animated video marketing campaigns when it comes to marketing strategies. The results would surely be beneficial no matter what industry you are currently involved in.
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