VIDEO MARKETING the new way to gain attention this year 2017 has been a great year for video marketing according to research people who choose video marketing campaigns to gain about 40% more than the cost of their own video marketing campaign but the point is basically how to come up with a great video marketing strategy as the year closes the next year will be tougher since more and more people are coming towards video marketing thanks to its benefits.
When it comes to video marketing strategy It is more important to keep a few steps in mind that will help you reach the best impression you actually want to gain from your consumers. Such as
- Short and brief
- Explainer videos
- Animated characters
- Funny and entertaining
SHORT AND BRIEF
Video marketing is all about marketing your product if you’re going for a simple video it’s better to keep it short and brief because people won’t stay long for a video that’s irrelevant to their time so it’s better to keep your video short and brief to gain more attraction.
EXPLAINER VIDEOS
Explainer videos are the best to choose when planning your video marketing strategy if you're offering a product that’s consistent of things hard to understand why not choose an explainer video and let your audience be informed by what you are actually providing them.
ANIMATED CHARACTERS
Animated characters research shows that people will stay more focused on the animated video when watching a product video it’s easier to comprehend for them and the type of animations can vary according to a person’s mood. So if you’re choosing animated videos as a marketing strategy this will be a great campaign to add to your bucket for the year 2018.
FUNNY AND ENTERTAINING
Funny and entertaining videos are bound to go viral better to create a product video that revolves around some entertainment because the more entertaining a video is the more chances for it to be shared by others and with YouTube and Facebook these platforms have basically made it simple for you product video to go viral in a matter of hours.
These are probably the best few tips I can provide you to increase your sales through video marketing in this or the next year with that said to wish you guys a happy new year.
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